I recently had a chance to do a webinar for a company called Soundview. Soundview is famous for its its Executive Book Summaries.
The topic is how to influence people with ethics. The key theme is that most books and talks on influence teach you how to manipulate people. Manipulating people has a “rebound effect” when people realize that they have been manipulated. When you influence with ethics, there is no rebound effect. In fact, when you influence someone with ethics, you are building a foundation for your future efforts to influence them. So the webinar definitely talks about how to become an effective source of influence, but it emphasizes the advantages of taking an ethical approach to influence.
You can attend the webinar online at http://tinyurl.com/o7yy9fp.
Welcome to Mark Pastin’s web site. You will find information about Mark and his publications, services and speaking engagements here. Mark started working on ethics and compliance problems in business, government and the professions in the early 1970s. His 1986 book, The Hard Problems of Management: Gaining the Ethics Edge, was the first to take a managerial approach to ethics in business. (See Publications for details.) In his new book, Mark shows readers how to use their own innate ethical sense to create organizational and social change. Make an Ethical Difference: Tools for Better Action was released late in 2013 and is available now at Amazon.com and Berrett-Koehler Publishers.
Mark Pastin 