Influence with Ethics

I recently had a chance to do a webinar for a company called Soundview. Soundview is famous for its its Executive Book Summaries.

The topic is how to influence people with ethics. The key theme is that most books and talks on influence teach you how to manipulate people. Manipulating people has a “rebound effect” when people realize that they have been manipulated. When you influence with ethics, there is no rebound effect. In fact, when you influence someone with ethics, you are building a foundation for your future efforts to influence them. So the webinar definitely talks about how to become an effective source of influence, but it emphasizes the advantages of taking an ethical approach to influence.

You can attend the webinar online at