Be a Source of Ethical Influence

Some who have commented on Make An Ethical Difference: Tools for Better Action have pointed out that the tools provided for making an ethical difference are also good tools of influence. This makes sense since accomplishing something in ethics often means influencing people. Most discussion of influence are thinly veiled manuals on how to manipulate others. The problem with this is that people recognize that they have been manipulated and limit your future influence. When you influence with ethics, there is no rebound effect. In fact, your ability to influence grows as you learn to influence with ethics. A recent piece in CEO Magazine discusses just this point: