How Could Volkswagen Do Anything So Stupid?

Volkswagen is a company known for technological prowess and market innovation. This raises the question of how the company could engage in a plot as plain stupid as trying to trick emissions tests. I share my thoughts on this apparent puzzle in a recent piece that appeared in the business section of the Huffington Post. You can read it at http://www.huffingtonpost.com/mark-pastin/volkswagens-dumb-culture_b_8270264.html.