Trademark Your Ethics

This post is part of a series of posts on ethics and success.

If you want ethics to fuel your success, make ethics part of how you work. For example, if you are in a sales position, get to be known for providing customers with honest information. Make honesty a part of your sales edge. If you work on a technical team, be generous in giving others credit for what they accomplish. Just as we have confidence in companies with a reputation for honesty, people will have confidence in you if ethics is your work trademark. Will others try to take advantage of your ethics? Certainly. But your ethical trademark will help you push them back over time as others see their conduct for what it is.