When you write a book, your publisher wants you to get a lot of publicity which means, among other things, doing a lot of radio and television shows. This has nothing to do with your own credentials. PR people just arrange this. As you might imagine, with ethics as a topic, a lot of these interviews turn out to be humorous at best. But I was interviewed by Pat Raskin who runs a radio show and company called Positive Business, and she helped me cover the key points. You may want to listen.